What Is Sales Funnel Marketing?

Do you want to know what is sales funnel marketing?

The term “Sales Funnel Marketing” is perhaps new to you. It’s a marketing method that is been round for many years in the offline world. It is also a method that’s been routinely utilized by product sellers on-line.

This is basically a way for a seller to earn more money from the people who visit their website.

What’s new is that affiliate marketers are also starting now to use sales funnels to boost their own earnings.

There are two common types of sales funnel:
1. The Multi-Product Funnel:

There’s the funnel that is all the time used on the likes of JVZoo, Warrior Plus and sometimes even on ClickBank.

This is where you purchase a low-priced front end product and are then subjected to variety of upsells and one time offers which are designed to part you with more of your cash.

The aim of this type of funnel is to sell you a number of products in quick succession before you actually have time to think about your options.

The offers usually have timers displaying how little time you have left to decide otherwise you’re informed that limited quantities are available.

2. The Single Product Funnel:

The second kind of funnel is geared around promoting and selling you a single product.

The goal of the funnel is to repeatedly expose you to the product and clarify why it is going to be useful, if not essential, to you or your business.

This is commonly achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the advantages of the product you are trying to sell them.

A less common tactic is to offer free training and info to prospects regardless of whether they end up buying or not.

Sales Funnels In Use:

If you have ever purchased something in the Make Money Online niche, you have already been exposed to the multi product sales funnel.

They can often leave a bad taste and you end up feeling like you’ve been hounded into spending much more cash than you intended. That can build some resentment in you.

If you recognize that feeling, is that something you would want to bring out in your own clients?

Don’t overlook that those who take a look at your offers are real people, not bank cards with legs.

Treat your potential clients just like you would wish to be treated by a seller.

That’s why I choose the second type of sales funnel.

There’s no difficult sell involved. You’re giving your prospects something free to attract them in the door.

From there, you start introducing them to your offer and why it is perhaps a superb fit for them.

You’re attempting to persuade them that what you are offering will make their lives easier or solve an issue for them.

If they buy, then they’ve made the choice to purchase.

You have not compelled them to make the decision by using some false scarcity techniques like a countdown timer or saying only a limited number of copies are available.

Because a prospect has made the decision to purchase on their personal terms, they will really feel a lot better about their buying decision.

You’ll have earned their trust and you can use that to further build your relationship with them so that you could market different offers to them more efficiently in the future.

So How Does This Tie In With Affiliate Marketing?

Generally, affiliate marketers are given access to affiliate links and resources like image advertisements and emails that they can send out.

This basically done to drive traffic to an offer.

However, when a prospect buys or signs up on a squeeze web page, they go onto the seller’s e-mail list, not the affiliate’s.

That signifies that the affiliate has lost access to that prospect forever and it is the main seller who can market to that customer time after time.

The better affiliate networks may also pay affiliates on products which are in a seller’s sales funnel.

So yes, you possibly can earn commissions on a number of products.

But what you, as the affiliate, do not know is if the seller is providing products that aren’t in the “public” sales funnel to individuals on their list.

So you would be missing out on commissions as a result.

Typically, a sales funnel starts out with a low priced product, offers higher priced products in the funnel, culminating in a single or more high ticket products at the end of the funnel.

This tends to be where sellers make the most of their money. It’s far simpler to sell one high ticket product than tens of low ticket ones.

The seller is quite within their rights to market products that you will not earn a commission on.

After all, they own the e-mail list that the buyers are now subscribed to.

So, to tackle this, affiliate marketers have been creating their very own sales funnels.

They choose the front end product, the upsells and any high ticket products to promote.

These can all be from totally different sellers. But you, the affiliate, may think that some products complement one another better than the products in a seller’s own funnel do.

Yes, the prospect will probably be exposed to each seller’s funnel as well as the affiliate’s.

But the affiliate knows {that a} sale of any product in their very own funnel will generate a commission.

That said, I still think that the Single Product funnel is a better method from a customer-relationship point of view.

If a prospect in the end doesn’t buy into your offer, you still have them on your email list. And now it is time to promote a totally different offer to them.

You can market to these prospects as often as you need, as they’re in your e-mail list.

So the best benefits of building your own sales funnels are:
  • You get to add prospects to your own e-mail list.
  • Your e-mail list is a business asset you totally own. Its usefulness does not depend upon the whims or algorithm changes of Google, Facebook or whoever.
  • Email marketing is still one of the best ways to generate income on-line.
  • You can market to your subscribers whenever you want.
  • You can build your own distinctive sales funnels, combining products from a variety of sellers.

As an affiliate marketer, you must never send individuals directly to an offer. You’re basically giving sole access to that individual to the seller.

You must always send individuals to a squeeze page first – one that you own – and it is only after they sign up there that you send them on to your affiliate offer.

This way, you’ve captured their e-mail address and they are now part of your 100%-owned business asset – your e-mail list.

How Do You Build A Sales Funnel?

If you use WordPress, there are plugins that can build squeeze (optin) pages and different types of funnel page for you.

But creating an actual sales funnel isn’t the simplest. These plugins are nice at creating individual pages rather than a complete funnel. It can be done, however you have to be very organized and keep track of how every page relates to another.

Another strategy is to make use of a service like Clickfunnels that is designed solely for building sales funnels.

With a service like this, you do not even want your personal web site. The tool can do every little thing for you.

I hope you now see the advantages in creating your own sales funnels, whatever tool you end up using to create them. Now you know the complete benefits, go ahead and start your own Sales Marketing Funnel.

I hope you find this article on “Sales Funnel Marketing” useful. Please comment and let me know your thoughts on it.

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