Tips To Improve On Page SEO

How long will it take to enhance search engine ranking?

This million dollar question chases every businessmen. But, sadly, there is no magic button to press that may rank your website in the top most place.

However, we can’t undermine the concern of the businessmen to increase their net ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the online traffic.

Now, this will immediately remind you of PPC (Pay Per Click). Several website owners spend a lot of resources on PPC to quickly occupy the top ranks. While this could undoubtedly draw greater visibility to your website in a very short span of time, the advanced users usually tend to avoid the advertisement websites and like to check the organic results.

Organic Web optimization Results:

According to an interesting observation by New Media Campaigns reveals that organic Search engine optimization results are 8.5 times more likely to be clicked on than the paid search results. Despite that, 87% of search engine {dollars} (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for Search engine optimization efforts. This means, the strategy that is over 5 times more practical, Search engine optimization, is receiving only 1/8 of the resources spent in the market.

While PPC can increase ranking instantly, Search engine optimization helps to maintain the rank and that too, at a lower cost. Just because of this is why we strongly believe PPC has not affected the relevance of SEO.

Though I’ve already mentioned that there is no magic, there are certainly a couple of strategies that you may undertake to boost your organic ranking. One of them is to improve your on-page Search engine optimization.

How to Improve On Page (SEO) Search engine optimization?

On page Search engine optimization refers to the practice of optimizing internet pages in order to enhance the site’s search engine ranking and thereby drive organic traffic.

But generally, SEO finest practices suggested by random practitioners could be misleading. No worry. I got you covered. My extensive guide will walk you through a couple of on-page SEO methods recommended and practiced by the experts at any top Search engine optimization agency that you must follow should you seek to improve your website’s visibility on Google.

1. Generate High Quality Content

Content is the heart of an on page SEO. Google at all times prioritizes high quality content. Informative and user friendly content automatically drives extra audience and thereby obtains a better rank.

The first method to creating high quality content is to decide on relevant topic and keywords. The below mentioned ideas will help you to generate great content:

Keyword Optimization:

With so many of complex algorithm, Google is constantly improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver high quality content that can address the users’ requirement. One of the primary goals of Google is to enhance user experience. Old school SEO methods like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it is essential to study the perfect keyword density before writing a content.

Further, Panda algorithm evaluates a site primarily based on the content quality and pages with high quality content are generally rewarded with higher ranks.

My suggestion is to conduct keyword research and incorporate long tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, make sure that the keywords occur naturally or organically into the content and do not appear to be forced.

Add Relevant, Engaging, and High Quality Visual Content:

Visuals register more effectively in human brains. Our mind can process visuals over 60,000 times faster than a text. Further, a research by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.

At the time of uploading any visual content, be sure to optimize them properly. For instance, compress the image without affecting its quality and make sure that it does not take a very long time to get loaded. JPGs are used for high quality images, PNGs are best options for logos, icons, etc.

Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the image is about. Below we are going to discuss in detail about pictures Alt-text. So keep reading.

Include convincing CTAs:

Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can successfully help in driving more conversion and thereby increase ROI (Return on Investment).

Page content is central to all the on page Search engine optimization processes. Other on page SEO parts stem from the page content, so invest sufficient resources and time to develop and optimize it.

2. Site Architectural Elements

Site architectural elements indicate the constituents of your site and individual pages. How you structure the site helps Google to crawl the pages and the content.

Page URL:

The page URLs must be easily understandable by the readers and search engine. These are also important in maintaining the website hierarchy as you create subpages, blog posts, and other types of internal pages.

In this URL (https://moz.com/blog), the blog is the sub domain and “moz.com” is the domain. Check out the following tips to write SEO friendly URLs: Remove unnecessary or additional word. Use “https” if possible since Google uses it as a positive ranking factor.

Internal Links

Internal linking refers to the means of hyperlinking to other pages on your site. This is essential for onpage SEO as internal links send traffic to other webpages on your website and intimate Google that your website is useful and helpful.

However, be sure that the links correspond to the topic of the content because stuffing irrelevant internal links will affect user experience.

As I already mentioned, enhancing user experience is an important concern for Google and so should be yours.

Therefore, link only those pages that can actually help the readers to know more about a specific niche. Only then can you anticipate to drive increased traffic to those pages. If the users find the linked pages to be irrelevant, they may leave the page increasing the bounce rate. Also, it’ll produce an unfavorable impact about your brand.

Site Speed

Do you know that about 40 percent of consumers don’t wait more than 3 seconds for a web page to load. This speaks volume of the significance of optimizing page speed to enhance user experience and enhance retention rate. You may check the site’s speed using Google’s PageSpeed Insights tool.

Code optimization is a very popular technique to speed up the loading time. You must remove any line breaks, unnecessary spaces, and indent the code. It is also a good practice to put JavaScript files in the footer section of the web page so that they load in the background with out delaying the appearance of the content on the page.

Mobile Responsiveness

With cellular devices generating about 51.51 percent of the global traffic, it has become essential for the business owners to develop mobile friendly websites.

It is critical to choose proper site design, theme, and content layout that is easily readable and navigable on the mobile devices. Also, if you’re unsure about the mobile responsiveness of your website, use Google’s Mobile Friendly Test tool.

3. HTML Elements

The HTML elements indicate the elements in the source code of the web page. (Quick tip: To check the source code, right click on the page > view page source).

Title Tag

The title tag or the page title is a short description of any page that appears at the top of the browser window. The title is the first cue for the search engine and the visitors what they can find on the respective page. Here are a couple of best practices to optimize the title tag:

  • Just keep it under 70 characters. Longer title will be cut off in the search results.
  • It’s better not to stuff the title with keywords as it delivers a spammy and tacky reading experience.
  • Be sure that the title is relevant to the page.
  • Do not use all capital letters while writing the title because it affects readability.

Meta Descriptions

The Meta description is a brief and compact page description that comes below the title in the search results. It can influence the Click-Through Rate (CTR) in {that a} catchy and related meta description has a greater chance to drive traffic than a random and haphazard one. Therefore, it is essential to optimize the metadata.

  • Write a brief description revealing the USP of your services or products.
  • Be sure to keep the meta description within 160 characters.
  • Avoid using characters like “-“, “+”, or “&”.
  • Include the whole keyword or keyword phrase.

Image Alt text

Image Alt-text is Search engine optimization for the pictures. This will help Google to precisely index the image content. Even if the picture is not loading during some technical glitch, Google can still read the alternative text and help in ranking the web page.

Keep the following points in mind while adding picture Alt text:
  • Make it specific and descriptive.
  • Ensure that it’s related to the context of the picture.
  • Keep it under 125 characters.
  • Use keywords sparingly and don’t stuff them. If these don’t naturally fit in, try to use semantic keywords or the most important terms in a long tail keyword.

Conclusion:

Once your SEO plan is finalized, implement these methods on your site. Remember that SEO isn’t a do-it-and-forget-it deal. Therefore, you should constantly monitor and modify the existing SEO strategies so as to keep your page relevant all the time.

Hope the guide has helped you to understand achieve a competitive edge with advanced SEO techniques. Still, in case you have any question, feel free to contact me.

If you are a beginner and want to start a blog, please read this article “Start A Blog In 2020“.

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